PGI Launches Rebranding, Selects ‘AVINTIV’ as New Name

Specialty materials company Polymer Group Inc. has begun to rollout a new corporate brand and identity. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced”, “inventive”, and “innovative”. “The unveiling of our new name […]
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Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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Williams Murray Hamm Creates Identity for ‘Prismologie’

Branding agency Williams Murray Hamm has created the identity for new luxury body care range Prismologie. Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products. “Moving away from the whiteness and rigidity normally associated with beauty products, Williams […]
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Siegel+Gale Unveils Unified Brand Platform for Sandaire

Global strategic branding firm Siegel+Gale has revealed a refreshed brand platform for Sandaire Investment Office, which includes the launch of a redesigned website. Sandaire engaged Siegel+Gale to merge their two investment offices – SandAire and Lord North Street Private Investment Office – into one unified brand. The company, which was originally founded in London in […]
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Royal Scottish National Orchestra Unveils New Identity

Edinburgh based agency The Union has rebranded The Royal Scottish National Orchestra, in the lead up to the concert group’s upcoming 125th anniversary in 2016. The agency says the new identity was developed following an extensive research process involving stakeholders, patrons and orchestra members. According to David Huckell, senior designer at The Union: “The identity […]
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Bluegg Helps MasterChef Finalists Create ‘Hokkei’ Brand

Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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Lippincott Designs New Hotel Brand, ‘Hyatt Centric’

Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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