The Charlotte Hornets have revealed the name and logo design for their new esports team. When the next NBA 2K League season gets underway in 2020, the Michael Jordan-owned basketball team’s digital counterpart will compete under the name Hornets Venom GT, becoming the esport league’s 22nd NBA franchise as a result. “The name and logo […]
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Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
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Robot Food has designed the logo and packaging for a new range of free-from cake slices from family bakers, Bells of Lazonby. Established over 70 years ago in 1946, the Cumbria-headquartered business claims to have not only been the first purpose built free-from bakery in the UK but also the first to have supplied own […]
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London-based branding agency & SMITH has created the logo and identity for Serata Hall, a new eatery from restaurant group Albion & East. Recently opened on Old Street roundabout in London’s Shoreditch, Serata Hall joins the brand’s two sister sites, namely, Canova Hall in Hackney and Martello Hall in Brixton – both of whose identities […]
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Regent Hotels & Resorts has unveiled a new logo and monogram as part of a major brand refresh. Designed by typographer Andreas Neophytou, the new logo is described as having “elegant simplicity”, and is further claimed to have been built on the legacy of the brand’s original, copperplate-esque wordmark. “The logo is designed to epitomise […]
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Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
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B&B studio has refreshed the logo and packaging design for British confectionery brand, Peppersmith. The revised look, it is claimed, “celebrates the natural ingredients and strong flavours” of the brand’s range of sugar-free chewing gum and mints. Designers at B&B, who were responsible for creating the original Peppersmith brand back in 2010, say the refresh […]
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