Harvard Business Publishing Reveals New Brand for Learning and Education

Harvard Business Publishing (HBP) has announced the debut of “Harvard Business Impact” this week, representing a new brand identity for its Corporate Learning and Education market units.

“The new brand and logo signal a bold, modern approach to leadership development while maintaining the academic rigor and quality that are hallmarks of the Harvard name,” says HBP, which was founded in 1994 as a not-for-profit affiliate of Harvard Business School.

“Under this new identity, we are bringing the full power of our insights, partnerships, and learning expertise to move leaders forward at every stage,” adds Sarah McConville, co-president of HBP.

With a remit to enhance business management practices, HBP currently serves as the parent brand for three consumer-facing divisions: Higher Education, which offers cases, articles, and book chapters for business education; Corporate Learning, which delivers both standardised online and tailored offline leadership development courses; and the Harvard Business Review Group, which publishes the Harvard Business Review magazine and its website (HBR.org), along with books from Harvard Business Review Press.

“We unified Harvard Business Publishing Corporate Learning and Harvard Business Publishing Education market units under one name – Harvard Business Impact – to reflect our shared purpose,” further states HBP.

The newly created HBI logo is intended to align with the one from the Harvard Business Review (shown below).

Source: HBP