Snuggle Fabric Softener Rolls Out New Logo and Packaging Design

Snuggle, a fabric softener brand from North America, has recently launched a fresh new look.

The revamped visual identity features updated graphics, packaging, and a bear and logo design that is claimed to be “even cuddlier than before”.

“Wrapped in a plush blanket, the bear remains at the heart of the brand. While the look has evolved, the Snuggle bear continues to be a timeless icon that is softer, cuddlier, and more comforting than ever,” says the company.

Additionally, the new packaging includes scent cues to help customers better identify the fragrances, and the newly introduced “The Snuggle Promise” design highlights the key benefits of the Snuggle brand.

The updated scent portfolio, meanwhile, includes floral-inspired products such as “Blue Sparkle”, “Island Hibiscus”, “Lavender Breeze”, “SuperFresh Morning Breeze”, and “SuperFresh Spring Burst”.

“We’re incredibly excited about the new look and brand promise” comments Allison Feldman, vice president of marketing for fabric softener and personal care brands at Snuggle’s parent company, Henkel.

Adding: “After extensive research and testing, our team has developed a rebrand that stays true to our core values of comfort and softness, while delivering a modern, refreshed experience. Our goal was to ensure that every product, from the scent to the packaging, continues to offer the same snuggly embrace of home that our consumers have cherished for decades.”

Source: Snuggle