Slideshare Rebrands, Unveils New Modernised Logo

Slideshare, a presentation-sharing platform, has launched its first significant brand redesign in almost 20 years.

Founded in 2006 and acquired by Scribd from LinkedIn in 2020, Slideshare allows users to upload presentations, infographics, documents, and videos.

It claims to draw in 70 million users monthly, making it one of the largest open collections of presentations worldwide.

The rebranding was done by Mother Design, after having previously worked with Slideshare’s sister brands, Everand and Scribd.

“The look of the new design is built for clarity and fast consumption. It’s professional without being corporate, smart yet approachable, and globally accessible through inclusive typography, colours, and layout,” say the designers at Mother Design.

Adding: “The design directly references the outline of slide shapes in its logo as well as its graphic expression, and uses language that gets straight to the heart of the highs and lows, stresses and successes of creating presentations.”

Details include a colour scheme based on navy, with orange highlights and neutral whites and off-blacks, preserving the legacy of the original logo’s blue and orange.

The tone of voice has also been refreshed to sound more positive and encouraging, using phrases like “This way to your best presentation yet” to reassure and motivate users.

“By balancing cues of authoritativeness, reassurance and expressiveness, the new look demonstrates that Slideshare understands the stress of making presentations, and that you’re in the absolute best place to kick-start your journey,” comments Jo Tulej, Creative Director, Mother Design.

Source: Slideshare