Luxury Retail: Royal Store
Wroclaw-based Royal Store is both a showroom and online store that sells premium and exclusive goods ranging from delicatessen chocolate to wallets and bags.
Polish designer Jarek Kowalczyk, head of Studio Fuerte, was entrusted with designing and overseeing the luxury boutique’s visual identity.
Corresponding with the business name, the logo design adopts a regal crown mark as its central feature. The mark and type are further set in gold colour to heighten and emphasise the store’s opulent aspirations.