Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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wilko Reveals New Branding and Packaging by Free The Birds

British high-street retail chain wilko has unveiled a new brand identity with design by creative agency, Free The Birds. Beginning with wilko’s heritage paint and pet ranges, the brand re-fresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. The new look, which encompasses […]
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Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
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Buy Now Pay Later Service ‘Atome’ Reveals New Logo Design

Atome, a major “buy now pay later” technology company headquartered in Singapore, has partnered with creative design agency &Larry to relaunch its new brand identity, which consists of a new logo, colour, and tagline. The brandmark is said to represent the company’s core pillars of “aspirations, access, and advice” while also playing on themes such […]
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U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
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Trustpilot Reveals New Logo Design

Online business review website Trustpilot has unveiled a new logo, colour palette, and other visual elements as part of an identity refresh. Said to be the result of a year-long period of research involving both consumers and companies, the new look has been created in collaboration with branding agency venturethree. Trustpilot also says it will […]
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