Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range

Branding and design agency Hulsbosch has created the name, logo, identity, and packaging design for Australian supermarket Coles’ new private label dog food range. With more than 80% of pet owners reportedly buying their pet food at the supermarket, Coles is aiming to win over more customers with its new Woofin’ Good! range that is […]
[READ MORE]

Buy Now Pay Later Service ‘Atome’ Reveals New Logo Design

Atome, a major “buy now pay later” technology company headquartered in Singapore, has partnered with creative design agency &Larry to relaunch its new brand identity, which consists of a new logo, colour, and tagline. The brandmark is said to represent the company’s core pillars of “aspirations, access, and advice” while also playing on themes such […]
[READ MORE]

U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
[READ MORE]

Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
[READ MORE]

Trustpilot Reveals New Logo Design

Online business review website Trustpilot has unveiled a new logo, colour palette, and other visual elements as part of an identity refresh. Said to be the result of a year-long period of research involving both consumers and companies, the new look has been created in collaboration with branding agency venturethree. Trustpilot also says it will […]
[READ MORE]

Best Buy Reveals New Logo and Branding

American consumer electronics retailer Best Buy has revealed a refreshed logo design as part of a new branding effort. “For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world,” claims company spokesperson, John Vomhof Jr. “Best Buy” still appears in […]
[READ MORE]

Here Design Rebrands Panzer’s Deli & Grocery

Panzer’s Deli & Grocery in St John’s Wood, London has unveiled a refreshed brand identity by Here Design. Considered somewhat of a local institution and household name, Panzer’s Deli & Grocery offers international foods from more than 80 countries around the world and is particularly well-known for its smoked salmon and warm bagels. Although originally […]
[READ MORE]