Legal Software Brand GrowPath Reveals New Name and Logo

GrowPath, a legal client relationship management (CRM) software company, has announced its rebranding to "Jove".

The rebranding is said to follow over two years of customer feedback and aims to represent an "expanded platform vision" specifically for personal injury law firms.

As for the name 'Jove', it is historically another name for Jupiter, the Roman god of lightning – a symbol that the company claims reflects the feelings it wants firms to experience when using its platform: "powerful, informed, and fast."

"We built Jove to put ambitious personal injury firms firmly in the driver's seat so they can see the full picture, make better decisions, and run their firms with confidence," comments James Farrin, founder of Jove. "This is the next evolution towards that goal."

The first official public appearance of the firm as Jove is expected to occur at the National Trial Lawyers Summit in Miami, Florida next week.

Source: Jove