Biotech Firm TruTechnologies Debuts New Logo Design

TruTechnologies, a company specialising in clinical trial software, has introduced a new brand identity featuring a refreshed logo and website.

The rebranding follows last year's decision to abandon the TruLab name, which the American company had used since its establishment in 2018.

"Our refreshed brand identity isn’t just a new logo and website; it’s part of our broader commitment to shepherd the industry into a new era of live, truly real-time clinical trial oversight," says Scott Ogle, CEO and co-founder of TruTechnologies.

Adding: "Our new look and feel is rooted in the exact simplicity we are bringing to sites and sponsors each day and is aligned with the sense of urgency we are seeing from the industry at large for faster, clearer, and more confident clinical trial execution."

The updated look is also attributed to the "rapid growth" experienced by the company based in North Carolina.

Reports indicate that its software platform is utilised by more than 3,300 clinical sites across 60 countries, along with partnerships established with major pharmaceutical and biotech firms.

"Our new brand identity reflects the spirit of our team and technology, which represents a fearlessness to break free from legacy clinical trial inefficiencies," states Dr. Richard Graham, chairman of the board and co-founder of TruTechnologies.

Source: TruTechnologies