Barco Products Unveils New Logo and Brand Identity

Barco Products, a company that designs, manufactures, and distributes outdoor commercial furniture, park amenities, and traffic safety products, has unveiled a new logo and brand identity.

The transformation consolidates various legacy brands and websites under the Barco Products name, creating a unified online destination at BarcoProducts.com

"By unifying TreeTop Products and KirbyBuilt under the Barco Products name, sharpening our focus, and investing in our people and products, we’re positioning Barco to grow, to serve more markets, and to create outdoor spaces that people truly love for decades to come," says Pete Chatel, CEO of Barco Products.

"This transformation goes beyond a visual update – it represents a reset of our strategy, the markets we’ll serve, and how we’ll get there. With new leadership across our corporate and manufacturing teams and a refreshed go‑to‑market strategy, this new brand positions us to springboard into 2026 with momentum and excitement," adds Kristin Kaplan, the firm's senior vice president of marketing.

The new identity will be seen across multiple touchpoints, including marketing collateral, trade shows, catalogues, the website, video, and internal communications.

Customers will notice a refreshed look that features a 'jewel-toned' colour palette, styled photography, updated typography, and a new tagline: "Built to Love. Made to Last", all supported by a logo that is said to convey "careful construction, trust, and quality".

Headquartered in Batavia, Illinois, and established in 1985, Barco Products was acquired by Argosy Capital in 2023.

The new brand is expected to align with Argosy’s growth plans, which aim to expand Barco’s reach and modernise its digital presence.

Source: Barco Products