Made Thought Rebrands Paper-Maker, G.F Smith

Paper company G.F Smith has unveiled a new visual identity and design direction developed in collaboration with London-based brand consultants Made Thought. The scope of work, spanning both print and digital communications, includes the creation of a new typeface and two new logomarks: a main identity, and a curator mark that aims to acknowledge G.F […]
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Pentagram Helps Rebrand Auction House Sotheby’s

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange. Pentagram’s Abbott Miller collaborated with Sotheby’s over a two-year period to help rebrand the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely […]
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Identity and Branding Design for ‘Museo del Cine’

Established in October 1971, the Museo del Cine carries the name of Pablo Cristian Ducrós Hicken in tribute to the man whose collection of cinematographic equipment gave rise to the museum. As well as housing a specialised book and film library, the museum is actively engaged in the restoration of film and the exhibition of […]
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Logo and Print Design for ‘Paper Magazine’

Paper represents a proposal for a new print magazine aimed at origami practitioners and paper arts enthusiasts, with the publication’s goal being to promote and spread knowledge about the art of paper folding. The imaginary magazine publication has been conceived and designed as a conceptual academic project by student Tan Ming Li, who is currently […]
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Logo Design for Art Courier, ‘ARTRANS’

Taiwanese company ARTRANS provides delivery services for art products such as paintings and sculptures. When designing the business logo, Taipei-based creative agency Proad Identity wanted to stress dependability and to create an artistic tone. The designers took the letter “A” of the brand name as their starting point. Derived from the abstract art of Picasso, […]
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Logo Design for ‘Teatr Dramatyczny’

Teatr Dramatyczny or, to give it its full name, the Aleksander Węgierko Drama Theatre, was founded way back in 1938 in the Polish city of Bialystok. The theatre, which claims to be the only one of its kind in the entire Podlaskie Voivodeship region of Poland, continues to function as an active live performance venue […]
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Identity Design for Brazilian Art Fair, ‘ArtRio’

ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: […]
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