The Cabinet Rebrands ‘Creative Access’
In a pitch against undisclosed agencies earlier this year, brand design agency The Cabinet was selected to rebrand ‘Creative Access’ – a not-for-profit organisation which tackles the under-representation of ethnic minorities in the UK’s creative industries.
Recognising that ‘media cannot reflect society if society is not reflected in the media’, Creative Access provides opportunities for paid internships in the creative industries for talented young people from non-white backgrounds. It counts Channel 4, Harper Collins, Endemol, Sony Music and Framestore amongst its biggest advocates.
The designers say the inspiration behind the rebrand – which takes different points and connects them to make the ‘A’ of ‘Access’ – comes from ‘making connections’, which is what Creative Access does, namely, connecting interns with the creative industry.
“We created a strong and memorable font and used the connecting device to link the words Creative and Access,” says The Cabinet’s creative director, Ads Ellis.
The connecting device is used beyond the logotype to connect imagery and copy across all touch points, including website and marketing collateral, all of which have been designed by The Cabinet.