Kii Naturals Reveals New Branding and Packaging Design

Kii Naturals has introduced a new brand design and packaging, along with what they claim are the only certified organic double-baked crackers available in North America.

The new organic line includes four flavours, namely, Cranberry Cashew, Raisin Rosemary, Fig Olive, and Multigrain Date Orange.

The snack brand's refreshed packaging design showcases product images at actual size, new typography, bolder graphics, and transparent windows that allow consumers to view the crackers.

To enhance shelf visibility, the packaging is also described as having "unique dual-merchandising versatility", with one side of the graphics orientated vertically and the other side horizontally.

NuStef Baking, the firm's parent company, claims this will make the product noticeable on any shelf, no matter how it is displayed.

Although the main logo remains largely unchanged, it has been updated to feature "artisan crisps" in all capital letters.

This update seems to be the company's first since 2013, before which it was known as "Margaret's Artisan Bakery".

Source: Kii Naturals