Lawrence Tech Students Design Special Logo for MotorCities

Lawrence Tech Students Design Special Logo for MotorCities

Design students from Michigan’s Lawrence Technological University have created a commemorative 20th anniversary logo for the MotorCities National Heritage Area.

The logo was designed by Woodward & Willis, a student-run, faculty-directed design studio within LTU’s College of Architecture and Design that provides students the opportunity to do real-world work for non-profit clients around “Motor City”. It’s based at LTU’s Detroit Center for Design + Technology, located in Midtown Detroit.

Lilian Crum, faculty director of Woodward & Willis, and students Maddy Laidlaw and Vana Hguyen-Ho worked directly with MotorCities on the project.

“This collaboration was a valuable opportunity for students to develop deeper conceptual understanding of providing real-world professional services while operating the studio and practising their design skills,” said Crum, assistant professor and director of LTU’s Bachelor of Fine Arts programs in Graphic Design and Interaction Design. “By working directly with MotorCities National Heritage Group and attending their annual meeting, they also had a chance to learn more about the organisation and its impact on the region.”

Headquartered in Detroit, the MotorCities National Heritage Area Partnership is a nonprofit corporation whose mission is to “preserve, interpret and promote the region’s rich automotive and labour heritage.”

LTU student Vana Hguyen-Ho and LTU assistant professor Lilian Crum pictured with the logo.

Source: Lawrence Technological University