New Name and Logo for Banking Quartet After Merger

The brands Berkshire Bank, Brookline Bank, Bank Rhode Island, and PCSB Bank have been collectively rebranded as “Beacon Bank”.

The change comes as a result of the merger between Berkshire Hills Bancorp and Brookline Bancorp, which are the parent companies of all four banks.

“The name Beacon Bank was carefully chosen to reflect the shared vision of the combined organisation,” says the newly merged company.

Adding: “A beacon represents guidance, strength, and a promise of stability – core principles that the legacy institutions have upheld for generations.”

The logo design is claimed to represent a blend of the Berkshire and Brookline names, creating a stylised and progressive B, while the navy and gold colours pay tribute to the traditional colours of each institution, although refreshed and brightened “to reflect the modern approach of the new institution”.

“The Beacon Bank name reflects our desire to be a reliable guide in financial decision-making, helping clients reach their goals with clarity, confidence, and trust,” comments Paul A. Perrault, chairman and CEO of Brookline Bancorp, who will serve as CEO of the combined company.

Source: Beacon Bank