Ice Cream Chain Baskin-Robbins Reveals New Logo and Packaging Design

Multinational ice cream chain Baskin-Robbins has refreshed its logo, packaging, and employee uniforms as part of a major rebranding effort. The updated logo design retains the number “31”, which represents the company’s famous “31 flavours” slogan that it first started using back in the 1950s – and which was originally based on the idea of […]
[READ MORE] Unveils New Logo Designed by Pininfarina

Global car news and reviews website has introduced a new logo designed by famed Italian automotive design studio, Pininfarina. The shape of the logo has been revised, specifically the square, which has now been replaced by a circle. The updated “.com” also includes the flag of each of the web magazine’s 10 international editions, […]

Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]

Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]

Supple Studio Rebrands CRM Experts ‘Armadillo’

Customer Relationship Marketing specialists Armadillo have been rebranded by Supple Studio. The rebrand launches as Armadillo celebrates its 25th birthday this month. Supple creative director Jamie Ellul explains: “Armadillo’s work is very much based on solid data – taking facts and figures from recent campaigns to inform their creative solutions, resulting in effective output. Our […]

Pearlfisher Creates Identity for ‘One Less. One More’

Pearlfisher New York has created the identity and book cover design for Robbie Vorhaus’s new lifestyle movement and book, One Less. One More. Author, columnist, and CNN contributor Robbie Vorhaus, said to be one of the best communications and crisis strategists in the world, has just released a new book. The One Less. One More […]

Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]