Indianapolis Colts Reveal New Logos for 2020 NFL Season

The Indianapolis Colts have revealed new logos and looks for the team as it prepares for the upcoming NFL season and beyond. The club says the refreshed identity, which includes a new primary wordmark, secondary logo, and jersey number design, will complement the team’s traditional horseshoe logo that remains unchanged. “The Horseshoe remains our most […]
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NFL Team Los Angeles Rams Reveals All-New Logos

NFL American football team the Los Angeles Rams has undergone a makeover, unveiling a suite of all-new logos as well as an updated colour scheme. The club had initially planned to reveal the new look this past Saturday to coincide with the beginning of the zodiac sign of Aries, which is symbolised by a ram. […]
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Arena Football League Reveals New Logo Design

The Arena Football League (AFL) has officially unveiled its new logo design as part of what it claims is a “monumental shift” in visual identity. Marking the first time the indoor American football league has introduced a new logo since 2003, the new design signalises “the exciting future of gamification and new technologies the AFL […]
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U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
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Atlanta Super Bowl LIII Logo Revealed

The Atlanta Super Bowl LIII Host Committee has unveiled its official logo, as well as launching its website and social media channels. The committee described its emblem as “classic red and modern grey with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.” The letters ATL in the ATLANTA word, according to […]
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Seattle Seahawks Unveil New Alternate Logo Design

American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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