HPU Athletics Reveals New Secondary Logo

High Point University, a private liberal arts university in the U.S. sate of North Carolina, has unveiled a new secondary logo for its athletics department. The logo will be featured across campus and on Adidas HPU Athletics gear beginning with the 2017-18 school year. High Point University and Adidas announced a seven-year partnership on June […]
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Teespring Unveils New Logo and Branding

Online T-shirt platform Teespring has refreshed its logo and branding, with the new look said to have been inspired by its community of users. Founded in the U.S. in 2011 by Walker Williams and Evan Stites-Clayton as a way to simplify the process of selling custom T-shirts, Teespring is often described as the ‘Kickstarter for […]
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Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
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Calvin Klein Unveils New Logo Design

American fashion brand Calvin Klein has revealed an all-new logo design, with the company’s creative boss, Raf Simons, stating that it is “a return to the spirit of the original” and that it acknowledges “the founder and foundations of the fashion house.” The refreshed wordmark, which sees all caps replacing the lower-case lettering of the […]
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Zlatan Ibrahimovic Launches Sportswear Brand ‘A-Z’

Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”. The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film. “A-Z is about the journey, and Zlatan knows this […]
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Naked Unveils New Visual Brand Identity

Clothing brand Naked has introduced a new visual brand identity as part of its launch of a new corporate website www.nakedbrands.com. The US company designs and manufactures innerwear, loungewear, sleepwear and active wear. Naked’s new logo and brand identity will serve as the basis of a completely new branding, packaging, marketing, advertising and social media campaign […]
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Fashion Branding: LDN

LDN of England is a British fashion label that specialises in making contemporary streetwear apparel. Creative agency Face, headquartered in Monterrey, Mexico, was hired to formulate the brand’s identity. The clothing company was specifically seeking a symbol that could be easily related to London culture, and at the same time appear appealing and timeless. Based […]
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