Dave Taylor at Seattle-headquartered agency Okaybro has created the new identity for South Mountain Products as well as two of its brands, Shredderhosen and Birch Trail Bicycle Co. Based in the northwestern area of the USA that lies between the Pacific Ocean and the Cascade mountain range, South Mountain Products “makes things for mountain people”. […]
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Saluki Athletics, the official sports department of Southern Illinois University (SIU), has unveiled a new logo design, replacing the existing badge that has represented the brand for the past 18 years. The new logo refreshes the traditional “dog head” mark with what is being described as “a cleaner, streamlined appearance”. The Saluki – a Middle […]
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French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
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BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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The West Coast Eagles, a professional Australian rules football club based in Perth that currently plays in the Australian Football League (AFL), has revealed a new logo and playing uniform. The logo design that the club has featured since 2000 is said to have undergone an extensive review in the last 12 months, with the […]
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High Point University, a private liberal arts university in the U.S. sate of North Carolina, has unveiled a new secondary logo for its athletics department. The logo will be featured across campus and on Adidas HPU Athletics gear beginning with the 2017-18 school year. High Point University and Adidas announced a seven-year partnership on June […]
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