Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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Harley-Davidson Riding Club Unveils New Logo

Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Zero Motorcycles Launches New Logo

Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
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Concept Logo Design for NASA Space Exploration

James White is a visual artist, designer and noted speaker who hails from Nova Scotia, Canada. Using visual references and design cues from his early childhood, most notably his Fisher-Price and LEGO toys, James has developed this set of conceptual NASA mission patches. As a professional designer who heads his own studio called Signalnoise, James has […]
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Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
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Augusto Rebrand

Leon Kirkbeck and Michelle Walshe are the owner-operators behind Augusto, a digital production house based in Auckland in New Zealand. The duo like to consider themselves to be warm, quirky, upbeat people with a distinct penchant for all things vintage. Augusto’s business premises happen to be in an old suburban corner store, which is what […]
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McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
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