Sydney FC Reveal New Logo Design

Sydney FC has begun a new era in the club’s history with the unveiling of a new logo design. The refreshed badge is the first change to the football club’s emblem since it was founded some 13 years ago. Said to have been designed in consultation with supporters, the new logo is an evolution of […]
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Oregon State University Unveils New Logo Design

Oregon State University has unveiled a new institutional logo, mission statement and branding campaign. The new badge replaces the current orange “OSU” logotype that was created in 2003. However, the OSU athletic logo remains as it has been since 2013. On the new logo, a beaver (the state animal, as well as OSU’s mascot) sits […]
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Timberwolves Unveil New Logo Design

American basketball team the Timberwolves have unveiled a new team logo. The new design will be implemented beginning with the 2017-18 season. The logo unveil is the first in a series of announcements surrounding the Minnesota-based team’s new identity and rebrand. New uniforms and a new court design are expected to be unveiled later this […]
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Article Redesign Brentford Football Club Crest

Brand consultancy Article have redesigned the crest of Championship football club Brentford. Featuring a large illustrated bee in a traditional roundel shape, the club’s new badge has been designed to reflect The Bees heritage as well as work effectively across all digital and printed media. The crest design is said to be the result of an […]
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NBA Unveils NBA All-Star 2017 Logo

The NBA has officially unveiled the logo design for the 2017 All-Star basketball game in New Orleans. The Crescent City-inspired design features an ironwork border with the fleur-de-lis symbol strewn across the background. The New Orleans Pelicans’ team colours – gold, navy and red – are also incorporated into the logo scheme. A series of secondary logos […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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Music Rebrands Powerleague Football

Design agency Music has rebranded five-a-side football brand Powerleague, which organises and runs amateur football leagues and tournaments throughout the UK, Ireland and the Netherlands. Powerleague wanted to transform its football centres into dedicated “Clubhouses” under the rubric “each one somewhere to belong”, as nearly 90% of players are said to live within ten miles […]
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