Rudi’s Organic Bakery Completes Rebrand with New Logo and Packaging

Rudi’s Organic Bakery, said to be one of America’s largest organic bread labels, has completed its rebrand to Rudi’s Rocky Mountain Bakery. The name change is, of course, accompanied by an all-new logo as well as revamped packaging design that will be implemented across the brand’s entire portfolio with the goal of attracting new customers […]
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America’s Oldest Flour Company Unveils New Logo Design

America’s oldest flour company is from now on to be called King Arthur Baking Company, and its all-new logo, which features a wheat crown, is claimed to celebrate the brand’s commitment to baking. Since its founding in Boston, Massachusetts, in 1790, King Arthur has evolved from being America’s first flour company to becoming a major […]
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Coley Porter Bell Gives Border Biscuits a New Look

Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help make it more competitive in the […]
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Coley Porter Bell Brands Paul Hollywood’s New Baking Range

Premier Foods and The Great British Bake Off judge, Paul Hollywood, have confirmed a partnership to launch a range of bread, savoury and sweet mixes. Set to hit the shelves in early 2016, the new brand design and proposition has been developed by strategic branding consultancy, Coley Porter Bell. With guidance from Paul on the […]
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Designers Anonymous Create Logo for Baker, ‘Cakey Face’

London-based creative agency Designers Anonymous were approached by a client who designs, bakes and decorates specialty cakes for birthday parties, baby showers and other assorted celebrations. The client’s style is described as being “quirky”, for example, one of her cake designs resembles a dropped ice cream cone splattered onto a pavement. She came to Designers […]
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Bulletproof Creates New Look for Chocolate Brand, ‘Freia’

International brand design agency Bulletproof have created a new masterbrand identity and packaging design for Norwegian chocolate brand Freia, as part of a complete ‘brand world’ review. Following a meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Launched in 1898, the Freia brand portfolio has grown […]
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