Frank, Bright & Abel Give HR Organisation CIPD New Identity

London-based creative communication specialists Frank, Bright & Abel (FB&A) have created a new brand positioning for the CIPD – the professional body for HR and people development. The scope of work carried out by FB&A – including messaging, tone of voice and visual brand – was said to have been informed by the CIPD’s newly-defined purpose: “Championing Better […]
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New Identity Design Revealed for King Edward VII’s Hospital

King Edward VII’s Hospital is said to be London’s foremost private hospital. It was founded in 1899, at the suggestion of the Prince of Wales (later King Edward VII) by Agnes and Fanny Keyser who opened their home to nurse sick and wounded officers returning from the Boer War. Edward VII became the first royal […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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Coley Porter Bell Modernises Logo and Packaging for OXO

Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements. For the cube range, the agency says it created an […]
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Creative Tonic Rebrands Expert Network, ‘Guidepoint Global’

Guidepoint Global, a global expert network, has recently announced a revitalised brand, including a shortened name, new logo, and modernised website. “After a top-to-bottom self-examination across Guidepoint’s worldwide offices, we’ve developed a new image that we feel reflects our brand’s purpose, promise, and the values that unite our employees in service of our clients,” said […]
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$10,000 Prize for New Logo to Represent Cryptocurrency

Brand Me Crypto is a new logo design contest being sponsored by Bitcoin-friendly payment processor Vogogo and cryptocurrency exchange Cryptsy. Currently there are more than 650 crypto coins available, yet the process of obtaining crypto coins, spending or sending crypto coins is still in its infancy. As Bitcoin was the leading cryptocurrency established followed by […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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