SomeOne Rebrands American Restaurant Chain – TGI Fridays

SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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& SMITH Creates Branding for Takeaway, ‘Smack Lobster Roll’

Smack Lobster Roll, previously named Smack Deli, is a takeaway concept from the people behind popular restaurant chain Burger & Lobster. They serve up freshly cooked lobster in brioche rolls with a variety of added fillings. Following the opening of their first site on Binney Street in London last year, they’ve now added a second […]
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ID and Interior Design: Queen Burger

Queen Burger, founded just this year, is an American-styled steakhouse and burger joint in Warsaw, Poland. Design duo Gustaw and Aleksander Lange, of Polish agency LANGE & LANGE, were brought in to help create the diner’s branding. In addition to fashioning the logo mark and identity system, which included the external storefront signage, LANGE & […]
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