Fitness First Gets Rebranded by The Clearing

Fitness First has launched a new brand identity, strategy and repositioning that is aiming to disrupt the gym industry and return the business to growth. The strategy and identity has been developed with branding consultancy The Clearing to create a ‘prestige’ brand that will motivate customers and move Fitness First out of the crowded mid-market. […]
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Concept Rebrand for Real Madrid Football Club

Illustrious La Liga club Real Madrid has certainly grabbed the headlines this summer. First there was the departure of of Jose Mourinho; then there was the question of whether-or-not star player Christiano Ronaldo would still be at the club come the start of this season; and, lastly, there was the record £85 million acquisition of […]
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Branding Design for ‘Museo Ettore Fico’

Piedmontese artist Ettore Fico (1917-2004) started his studies at the studio of Italian painter Luigi Serralunga (1880-1940) alongside and with Filippo Sartorio, Mattia Moreni and Piero Martina, and later attended the Accademia Albertina in Turin. In 2007, Ettore’s wife, Ines Sacco Fico, established the Museo Ettore Fico in order to promote and disseminate the late […]
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Concept Identity Design for ‘Typefest’

Graphic designer Alicja Pismenko recently graduated from the Jan Matejko Academy of Fine Arts, or the Kraków Academy of Fine Arts in Poland. This academic project called “Typefest”, completed as part of Alicja’s studies, is imagined as a concept design for a hypothetically proposed “International Festival of Typography”. The conjectural festival is convened by a triumvirate of […]
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Branding for a Software Developer: Fastomatic

Fastomatic is a specialist software development company based in Hungary. The emergence of digital technologies such as mobile apps has seen the business grow in recent times. In 2012, graphic designer Kevin Harald Campean, from Budapest, was briefed by Fastomatic to refresh the company’s logo design. For his main source of inspiration, Kevin decided to […]
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Religious Branding: 23. Jewish Culture Festival

The Krakow Jewish Culture Festival is an international cultural event with a tradition dating back over 20 years. However, in recent times, the Festival had started to struggle with its identity, at both visual and socio-cultural levels. Organisers felt the event was becoming somewhat stagnant and antiquated. And so, in an attempt to communicate Jewish […]
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F3 Corporate Identity

F3 is a newly founded fashion company set up by three entrepreneurs with the aim of introducing international fashion brands into the Middle East through acquiring their franchising rights. Creative marketing agency Paragon was approached by F3 to create a distinctly minimalistic identity whose design would work well across a range of digital and analogue […]
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