Citroën Reveals Special Logo Design to Mark Centenary

French car manufacturer Citroën has unveiled a special logo design to mark its upcoming centenary. With the first Citroën in history – the Type A (which also happened to be the world’s first mass-produced front wheel drive car) – having been launched by company founder André Citroën in Paris in June 1919, the brand will […]
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Fashion Brand Balmain Unveils All-New Logo Design

Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company’s nearly 80-year history. “Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said […]
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Lefranc Bourgeois Enfants Gets New Identity by Lewis Moberly

Brand design consultancy Lewis Moberly has created the new identity for a range of children’s art materials from French manufacturer Lefranc Bourgeois, a key player in the Colart Group. The agency was tasked with bringing “clarity and unity” to the children’s sub-brand following the design of a new identity and packaging it successfully completed for […]
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French Football Gets New Logo Following World Cup Win

The French Football Federation has revealed a new logo design for the country’s national side following the team’s victory at the World Cup. With a 4-2 win in Russia against Croatia in the final, Les Bleus secured what is only their second ever World Cup title. And as a result, a new gold star has now been […]
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Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Shepherd’s Purse produces artisan cheese; Robot Food produces branding and design. To mark Le Grand Départ, the two Yorkshire-based companies put their heads together for a special edition rename of the award winning Yorkshire Blue cheese. The cheese maker and brand design consultancy had already worked together on Shepherd’s Purse branding and packaging, and with […]
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Food Branding and Packaging: Monsieur Appert

Monsieur Appert represents a preserved fruits and vegetables business with a traditional French spirit. The shop uses only natural techniques and ingredients to preserve sweet and savoury produce. The identity and packaging design collectively pay homage to the inventor of airtight food preservation, namely, French chef and confectioner Nicolas Appert. Graphic designers Diogo Nascimento and […]
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