Pfizer Debuts New Logo and Identity

Pfizer has this month unveiled a new logo and identity, which represents the first brand refresh for the pharmaceutical giant in well over half a century. The refreshed logo is constructed of two interlocking forms that are claimed to reflect unity as well as the company’s two central ideals, namely, ‘passion for science’ and the […]
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YouTube Reveals New Logo Design

Video streaming site YouTube has unveiled a new logo design, which is the Google-owned brand’s first new logo in 12 years. “Designed for our multi-screen world, the updated logo combines a cleaned up version of the YouTube wordmark and icon, creating a more flexible design that works better across a variety of devices, even on the […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Apple and Google Top Global Brands List

For the third year in a row, Apple and Google have claimed the top positions in Interbrand’s 16th annual Best Global Brands report, which aims to identify the 100 most valuable global brands. Valued at USD $170.276 billion, Apple increases its brand value by 43 per cent. Google, valued at $120.314 billion, increases its brand […]
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Google Unveils New Logo Design for Mobile World

Tech giant Google has revealed a new logo design that the company says will work better across different platforms, apps and devices. Announcing the change on the official Google blog, a company spokesperson described the refreshed logo as being “simple, uncluttered, colorful, friendly”. “It doesn’t simply tell you that you’re using Google, but also shows […]
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Google Rebrands as Alphabet

Internet giant Google has rebranded as Alphabet. However, the Google brand will remain, becoming a wholly-owned subsidiary of parent company Alphabet. Alphabet Inc will therefore replace Google Inc as the publicly-traded identity. “Alphabet is mostly a collection of companies, the largest of which, of course, is Google,” explains Alphabet chief executive Larry Page. “We liked […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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