Brand and design agency Hulsbosch has created the new brand strategy, positioning, logo, and visual identity for QMS, one of Australia’s leading digital outdoor advertising companies. The new look and approach is said to be the result of “extensive” internal engagement, a brand workshop, and external interviews. “The creative work is formed from the simple […]
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Business-only bank Tyro has unveiled a new logo and visual identity as part of a strategic repositioning project undertaken by branding consultancy, Hulsbosch. The Sydney-headquartered company is a payment specialist that provides merchant customers with EFTPOS machines, or electronic card readers. Founded back in 2003, the ‘fintech’ start-up was the first new entrant into the […]
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Brand and design agency, Hulsbosch, has completed a pro-bono brand strategy and refreshed visual identity for Starlight Children’s Foundation. For over 30 years, Starlight’s mission has been “to brighten the lives of seriously ill children and their families”. Embedded in the Australian children’s healthcare system, it remains the only organisation present in every children’s hospital […]
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Football Federation Australia (FFA) has unveiled a new logo and brand, to promote the whole of football in Australia. The FFA’s current CEO, David Gallop, claims the new look, which has reportedly been two years in the making, signifies football as the game for “all Australians”. “Our new identity opens the way to reposition football as […]
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