Dragon Rouge Creates ‘Heavenly’ Sub-Brand for Danone

Since its launch 2 years ago, Danone’s premium Greek-style yogurt Oykos brand has achieved sales of £29.2m, attaining 12% of the total luxury dessert market. Now the second largest luxury yogurt brand in the UK, Danone has introduced a number of new on-trend flavours, Salted Caramel and Cinnamon Apple. The product aims to further extend Danone’s […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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Pearlfisher Futures Launches ‘Futures Modes’ Reports

International brand design agency Pearlfisher is launching a series of Mode reports from their global Futures programme. The Futures programme sets out to understand change, inspire creativity and design for the future. Pearlfisher says its on-going collaboration with key opinion formers and influencers allows it to envision what change might mean for brands and consumers […]
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Branding and Packaging Design for Twinings

Strategic design agency BrandOpus has worked with the UK’s leading tea blender, Twinings, to create the branding and packaging for a new premium range of teas. Called Signature Blends, the range comprises fourteen blends hand picked by the team of Twinings Master Blenders. Aiming to represent the pinnacle of teas and infusions, the tea products […]
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Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
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Luxury Retail: Royal Store

Wroclaw-based Royal Store is both a showroom and online store that sells premium and exclusive goods ranging from delicatessen chocolate to wallets and bags. Polish designer Jarek Kowalczyk, head of Studio Fuerte, was entrusted with designing and overseeing the luxury boutique’s visual identity. Corresponding with the business name, the logo design adopts a regal crown […]
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