Rolls-Royce Reveals Name of Forthcoming New Car

Rolls-Royce has announced the name of its forthcoming new car. An open-top version of the Wraith coupe, the new drophead model will be known as Rolls-Royce Dawn.

The new car will revive a rare Rolls-Royce name first used in 1949, but only ever applied to 28 drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers.

“‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins,” said company boss, Torsten Mueller-Oetvoes.

“Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.”

The Rolls-Royce Dawn is expected to go on sale in early 2016.

Source: Rolls-Royce