Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo, the wordmark has been updated for the first time since a previous adjustment that was carried out back in the early 1990s. “The new logos […]
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British automotive design and manufacturing company ADP Special Products has revealed a new trading name and brand identity – “TECNIQ”. The business was originally founded by automotive design engineer Nigel Lempriere back in 1999. Together with manufacturing specialist and co-owner Tony Smith, the company has since gone on to become a key supplier to major […]
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Scandinavian fashion brand Kappahl has revealed a new logo design as part of a visual identity refresh. Founded in 1953 in Gothenburg, the Kappahl Group is a major fashion chain in the Nordics, with around 370 stores. The company’s new look is said to mark the beginning of “a major transformational journey”, which is rooted […]
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New York-based branding and design studio Gretel has created the logo and identity for personal finance platform Tend, which has just launched in the U.S. and Mexico. Dubbed a “digital neo-bank”, Tend’s vision is rooted in three main ideas, namely, community, co-creation, and financial rewards. Using catch lines like “feng-shui your finances”, it plans to […]
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Los Angeles-headquartered marketing communications company Coded Agency has revealed a strategic overhaul of its branding and website following what it says is steady growth and expansion into Europe. Formerly known as codedpr, it was originally founded in 2015 and subsequently grew to become an agency of record for a range of lifestyle, fashion, beauty, fitness, […]
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Studio Output has refreshed the logo, brand identity, and site experience of Found – a creative studio with 3D motion design as their medium. Both studios have in fact been long-term collaborators, with Dan Moore, managing director at Found, having formerly worked at Studio Output. Indeed, the two agencies shared the same office space pre-pandemic. […]
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Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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