Leeds-based creative agency Robot Food has rebranded online sports nutrition company bulk – for the third time. With the business reportedly set to break £100m revenue in 2021, the strategic reposition and rebrand is designed to broaden the company’s appeal beyond its current customer base of avid gym-goers. Hence the decision to drop ‘Powders’ from […]
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Branding and experience design agency handsome has relaunched with a new logo and identity. However, the refresh is claimed to go beyond exterior branding, representing a new “future-facing approach” to design and technology consulting in which “humanity, culture and emotion” are at the centre of the company’s design practice and client relationships. “I believe that […]
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Nike has revealed the new logo for international tennis star Naomi Osaka, with the mark set to be carried on a new line of clothes that will be launching later on this month. The collection will include polos, T-shirts, sweatshirts, sport tops, shorts, as well as accessories like fanny packs. Each piece will wear the […]
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Box of Style by Rachel Zoe has announced that it has officially rebranded and relaunched to CURATEUR. Originally founded in 2015, the upmarket subscription service delivers bespoke luxury offerings across fashion, beauty, and home, with fashion stylist and TV celebrity Rachel Zoe at the helm. Presented as an alternative to conventional in-store shopping, and available […]
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Offthetopofmyhead has created the new logo and identity for Charles Rose, an international online gallery specialising in the sale of limited-edition contemporary fine art prints. The gallery, which is set to launch later on this year, is aiming to “have the atmosphere of an exclusive, private members club to appeal to high net worth individuals”. […]
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Design consultancy Greenspace has rebranded London-based architectural studio, Pilbow & Partners. The latter has been responsible for the creation of some of the capital’s major architecture projects, including UCLH phase 5 hospital in Bloomsbury, The Waterman in Greenwich Peninsula, and 9 Albert Embankment. Greenspace was appointed in 2019 to work with the practice to develop […]
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San Francisco-based brand strategy and design studio Landscape has created the identity for newly launched sci-tech company, Radix. Backed by MIT’s tech and science businesses incubator, The Engine, Radix has developed a system software that enables scientists to design, run, and analyse complex biology lab experiments from end to end; the software reportedly leaves scientists […]
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