Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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Here Designs Identity and Packaging for ‘CRAFT London’

Brand consultancy Here Design has designed the identity and packaging for CRAFT London, a new restaurant in Greenwich, London. The designers say the challenge was to create a strong brand identity that would convey what they call a “New British contemporary craft” to a metropolitan audience. “The brand identity had to convey our excitement about […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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Springetts Creates Logo and Branding for ‘Rockfish’ Restaurant

As part of an on-going working relationship with chef and restaurateur Mitch Tonks, design agency Springetts has just created a new logo and branding for his latest restaurant – Rockfish in Brixham, Devon. The designs for the paper tablecloths, napkins, condiments and takeaway packaging will all be rolled out across Tonks’ other Rockfish restaurants in […]
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I-AM Creates Branding for New Vegetarian Restaurant, ‘Ethos’

Branding consultancy I-AM has created the identity and interior design for new vegetarian restaurant Ethos, which is located near Oxford Circus on London’s Eastcastle Street. I-AM worked with founder Jessica Kruger to bring the concept to life, helping to develop both the branding and interior architecture. The designers say the concept is based around the […]
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Seymourpowell Designs Brand Identity for Heston Blumenthal’s  ‘The Perfectionists’ Café’

Product design consultancy Seymourpowell has created the branding for Heston Blumenthal’s new restaurant The Perfectionists’ Café. Opening this month, The Perfectionists’ Café will be a focal part of the newly redeveloped Heathrow Terminal 2 – The Queen’s Terminal. Seymourpowell was responsible for a full implementation of the brand across brand identity, signage, restaurant stationery and […]
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Branding for ‘Bud’s’ Edible Flower Food Truck

The food-truck industry in the United States has grown considerably over the past few years, with hundreds of mobile restaurants setting up to cater to the appetites of any given city. In order to stay competitive, these ‘Meals-on-Wheels’ restaurateurs have had to be creative and ingenious with their menus, which has resulted in the emergence […]
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