sweetgreen Rebrands, Unveils New Logo and Identity

American fast-casual restaurant brand sweetgreen has introduced an all-new look “to reimagine fast food and speak to future generations about the importance of what they eat”. Founded in 2007, the Los Angeles-based company primarily serves salads such as the “Naomi Osaka Bowl”, which is named after the famous tennis star, who not only happens to […]
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Jon Smith Subs Unveils New Logo Design

South Florida-based sub sandwich franchise, Jon Smith Subs, is moving into 2021 with a refreshed identity. The rebranding, which entails the unveiling of a new “modern retro” design, forms a key element of the franchise’s current growth strategy. The re-branding is accompanied by an all-new logo, refreshed interior design elements, a new website, and a […]
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Burger King Launches New Logo and Branding

Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’

Branding and design studio Gretel has created the logo and identity for POPL, the newly opened burger spot from the team behind well-known Copenhagen restaurant, noma. Opened at the start of this month in the city’s Christianshavn neighbourhood, POPL was reportedly inspired by noma’s summer burger season earlier in the year, and is centred around […]
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Wild Radish Launches with Branding by & SMITH and We All Need Words

Design studio & SMITH has created the logo and identity for Wild Radish, a chef-led recipe box service that launched earlier this month in London. The boxes feature seasonal recipes – complete with ingredients – formulated by well-known chefs such as Philip Howard (head chef at Elystan Street), Anna Hansen (formerly of The Modern Pantry), […]
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Great American Cookies and Marble Slab Creamery Introduce New Logos

Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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SomeOne Rebrands American Restaurant Chain – TGI Fridays

SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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