& SMITH Creates New Look for YO! Sushi

Design agency & SMITH has refreshed the brand identity for YO! Sushi, creating a new look for the global restaurant chain. The designers say they wanted to align the brand closer to “the true taste of modern Tokyo” as part of the revised brand strategy. The visuals also take cues from Japanese anime and manga […]
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Bloom Agency Creates Branding for The Cat’s Pyjamas

Leeds-based Bloom Agency has designed the branding and interiors for new Indian street food restaurant, The Cat’s Pyjamas. The brainchild of Michelin Star chef Alfred Prasad and entrepreneur Alison White, the restaurant launched just last month and combines traditional Indian themes with graffiti style designs. The owners have applied this approach to almost every detail […]
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DewGibbons+Partners Designs Logo for Chilean Diner, ‘ONA’

DewGibbons+Partners has created the identity and brand experience for Chilean pop-up dining concept, ONA. Run by chef Marcelo Henriquez, ONA is launching in different London-based venues each month, with the aim being to introduce Chilean food to the British table. The business is named after the now extinct indigenous people of the Tierra del Fuego […]
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Cicis Unveils New Logo, Brand Positioning, Interior Design

On the heels of its 30th anniversary, Cicis has unveiled a refreshed brand identity. The popular chain, with nearly 450 restaurants across the U.S., revealed its new branding – including a revised logo design – along with its newly identified core brand positioning of “Feeding Individuality”. The new logo does away with the word “Pizza” […]
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Here Unveils Cookbook Design for Yotam Ottolenghi

Here Design have designed the latest cookbook from British chef, Yotam Ottolenghi. The designers say the challenge was to recreate the experience of Yotam Ottolenghi’s restaurant NOPI in book form. Written with long-time collaborator and head chef, Ramael Scully, the cookbook includes over 100 of the most popular dishes from the Soho-based restaurant. “The book […]
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Pearlfisher Brands New Takeaway Experience for wagamama

High street restaurant wagamama recently appointed brand consultancy Pearlfisher to create their new takeaway experience. Established in 1992, wagamama aims to make Japanese-inspired cuisine accessible for Western consumers. Explaining the consultancy’s approach to the project, which encompassed both brand strategy and design, Mike Beauchamp, Pearlfisher 3D design director, said, “We conducted a full audit of […]
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Elmwood Creates ‘Foxy’ Branding for Chicken Restaurant, Reys

Global brand design consultancy Elmwood has created the branding for new chicken restaurant concept, Reys. Having opened its first restaurant this month in Cambridge, Reys is positioned at the higher end of the casual dining sector and is said to be inspired by traditional French rotisserie chicken. Elmwood was asked to develop the name and […]
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