Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
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Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
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Kemistry Creates New Identity for Language Company Eurotalk

Design agency Kemistry has rebranded language learning specialist Eurotalk as uTalk. The new identity includes the development of a brand hierarchy, logo design and application of the identity across its new operations. The designers say the new branding reflects the company’s values of being “friendly, fun and accessible” and includes the creation of a character, […]
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JKR Creates ‘Hippie’ Identity for Chickpea Snack, HIPPEAS

Global brand design agency Jones Knowles Ritchie (JKR) has created the visual identity and packaging for HIPPEAS, an all-new range of organic chickpea puffs. The agency says it has been involved from the very start of the brand’s development, shaping its personality and tone of voice as well as creating its look. Targeting the global snacks […]
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SomeOne Designs New Logo and Branding for Personal Group

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
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Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
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