India’s First Bullet Train Gets ‘Cheetah’ Logo

The logo of India’s first ever bullet train, which will run between the historic cities of Ahmedabad and Mumbai, has been officially revealed. The design, which features a blue-coloured cheetah enclosed within a red train carriage, can already be seen displayed on the website of the National High Speed Rail Corporation Limited (NHSRCL), the company in […]
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SomeOne Updates Identity for Cancer Research UK

London-based consultancy SomeOne, the new lead brand partner of Cancer Research UK, has released its first work for the charity in the form of six new design themes. The existing Interbrand-designed logo used by CRUK is a single C made of multi-coloured dots, symbolising a “collective force coming together to help beat cancer.” According to […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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CVNDSH: Mark Cavendish Identity Design

British cyclist Mark Cavendish has this week launched CVNDSH, his own personal brand that will see him collaborating with high profile sponsors such as Oakley and Nike in the near future. Nicknamed “The Manx Missile”, Cavendish achieved celebrity sports status in 2011 by first winning the Tour de France Green Jersey and then later on […]
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Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
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