Design agency Hulsbosch has created the brand identity, complete range architecture, and style guide for Australian supermarket chain Coles’ newly launched brand, “Coles Kitchen”. The latter features a range of cross-category, convenience food offerings, and joins the retailer’s portfolio of other fresh convenience meal ranges, including Coles Finest and Coles Nature’s Kitchen. The range is […]
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American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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U.S. grocery store chain Fareway Stores has revealed an all-new logo design as part of its 80th anniversary celebrations. The refreshed logo, which has already started to roll-out across advertising, exterior signage, and in-store placement, prominently features Fareway, with the words meat and grocery, in solid red lettering. Accompanying the logo is a new shield […]
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Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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