Ferrari Wins Logo Lawsuit

Ferrari has won its lawsuit against the German sales chain Kik, for a case of counterfeiting in Germany. Kik was selling some Formula 1 model toys in its shops. The toys were painted red and featured a logo that could easily be confused with the Scuderia Ferrari logo. The German court ruled that, because in […]
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Logo and Badge Design for Hot Wheels

Part of the Mattel empire, Hot Wheels is the world’s number one toy vehicles brand. With over two billion sold since the company’s launch in September 1968, the iconic orange track and souped-up fantasy die-cast cars have been a favourite among boys for over 40 years. San Diego-based studio SoupGraphix, headed by co-founder and creative […]
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Entertainment Marketing: Identity for Ibsens Fabrikker

Originally established in 2005, Danish company Ibsens Fabrikker started life as a small factory manufacturing teddybears. Today it encompasses a total of three factories: the Teddy Factory, the Air Factory and the Figure Factory. The factories, respectively, make and produce mascots, inflatable advertisements/balloons and fibreglass figures. Aalborg-based design agency Form Agenda was given a brief […]
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