Entertainment Marketing: Identity for Ibsens Fabrikker
Originally established in 2005, Danish company Ibsens Fabrikker started life as a small factory manufacturing teddybears.
Today it encompasses a total of three factories: the Teddy Factory, the Air Factory and the Figure Factory. The factories, respectively, make and produce mascots, inflatable advertisements/balloons and fibreglass figures.
Aalborg-based design agency Form Agenda was given a brief by Ibsens Fabrikker to come up with a distinctly fun and zany brand identity.