Fuel Bespoke Motorcycles Company was established in 2010. Located in Barcelona, the vintage bike shop focuses almost exclusively on restoring and building classic BMW motorcycles (especially the R100 Scrambler). The brand also makes and sells an accompanying range of motorcycle clothing. The retro-vintage logo and identity design is the work of French agency BMD Design. […]
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Nestlé Drumstick originated in 1904 at the St. Louis World’s Fair. Peters Drumstick, which was sold by Nestlé to Pacific Equity Partners last year, is a popular Australian brand of ice cream cone. Engaged by agencies Publicis Mojo and Jacky Winter, graphic designer and illustrator Luke Lucas was asked to create a typographic ID and […]
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denada is a small indie t-shirt label based in Hamburg, Germany. Friends and designers Marco Moccia and Andreas Krapf established the brand in 2009. At the outset, Andi concentrated on the illustration side of things, whereas Marco assigned himself to the task of constantly staging the word “denada” in typographical new ways. “De nada”, incidentally, […]
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27 is a naming consultancy based in Barcelona that provides a strategic naming service to both new start-ups and established businesses. The agency’s own trading name is a reference to the twenty-seven letters that make up the Spanish alphabet, with the idea being that all potential words and names arise out of a base set […]
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AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files. The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America. […]
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Ghost is a relatively new Chilean clothing label that designs and makes urban fashion wear for skaters, hipsters and the like. To help remake and develop its identity, the fashion brand turned to fellow Chilean, Nicolás Rojas León. Though currently based in Argentina (Buenos Aires), digital artist Nicolás has over the years developed his own […]
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Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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