Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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Astronaut Thomas Pesquet Reveals New Space Mission Logo

European Space Agency (ESA) astronaut Thomas Pesquet has revealed the name and logo for his six-month mission to the International Space Station starting next November. Thomas will be the 10th astronaut from France to head into space and his mission name of Proxima continues the French tradition of referring to stars and constellations. The name […]
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Duffy & Partners Rebrands as Part of New Digital Push

Global design and branding firm Duffy & Partners has undergone a rebrand as part of  new digital push that includes a new Chicago presence and an expanded digital leadership team. With the new offering – dubbed Design Experience – comes a new, streamlined name, whereby Duffy & Partners will now simply be called Duffy. As […]
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Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Coley Porter Bell Modernises Logo and Packaging for OXO

Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements. For the cube range, the agency says it created an […]
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Ducati Revives Famous ‘Scrambler’ Mark

Ducati relaunched its Scrambler bike at the Intermot motorcycle show in Germany this past week. The Scrambler is a contemporary take on a bike built by Ducati back in the 60s and 70s. The Italian manufacturer is describing it as more than just a bike, saying it is “a whole new world”. “Presenting the new […]
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Branding for Communications Agency ‘XXL’

Established in 1996, XXL is an international communications company specialising predominantly in fashion and accessories, beauty, and lifestyle. The identity for the Barcelona-based communications agency was designed by global brand specialists Base Design. XXL was seeking a design solution that would be as bold as its name. Starting with the idea of geometric pieces talking […]
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