Fashion Brand ZAFUL Reveals New Logo Design

Fashion brand ZAFUL has revealed a refreshed logo design as part of a new advertising and marketing push that also sees the launch of the company’s first ever official TV commercial. Designed in-house, the updated wordmark, which is set in an all-caps serif typeface, has a softer touch on the letter “Z” in an effort “to […]
[READ MORE]

Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
[READ MORE]

Ragged Edge Creates New Look for Insurance Brand, ‘Zego’

Ragged Edge has rebranded Zego, an insurance company that describes itself as a pay-as-you-go insurance platform for drivers working in the so-called “gig economy”. The latter accounts for approximately five million workers in the UK, most of whom  are classified as “independent contractors” working flexible hours, and who often communicate with “employers” only via an app or email. […]
[READ MORE]

Zero Motorcycles Launches New Logo

Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
[READ MORE]

Religious Branding: 23. Jewish Culture Festival

The Krakow Jewish Culture Festival is an international cultural event with a tradition dating back over 20 years. However, in recent times, the Festival had started to struggle with its identity, at both visual and socio-cultural levels. Organisers felt the event was becoming somewhat stagnant and antiquated. And so, in an attempt to communicate Jewish […]
[READ MORE]

Photography Studio: Zafer Akdol

Based in Istanbul, in Turkey, Zafer Akdol Studio specialises in contemporary fashion and advertising-related photography. The studio turned to fellow Istanbul agency TANITIMON Advertising for the design of its logo. As co-founder and current creative director, Özgür Ahmet KÖSE took personal responsibility for devising the new identity. Although the logotype features the business’s full corporate […]
[READ MORE]

Designer Hotel: Azul

Founded in 2006 by Rodrigo Tovar and Francisco Rueda in their hometown of Mexico City, Sociedad Anónima is a graphic design and visual communication studio whose work ranges from branding and corporate identity to product and editorial design. The studio was responsible for the identity design of Azul, a designer hotel-come-art gallery located in the […]
[READ MORE]