• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Aesop Agency Create New Logo and Identity for Andy Murray

By Editor January 19, 2015

Categories: Sports

AESOP-AGENCY-IDENTITY-logo-design-ANDY-MURRAY

Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015.

The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian Open, before eventually being rolled out across a range of his apparel and accessories.

A new logo has been created for all of Andy’s commercial ventures in order to create a uniform visual identity, whether it be on endorsed products or for own branded products in the future.

Aesop Agency was chosen by Murray after a global eight-way pitch in 2014. Martin Grimer, executive creative director at Aesop, says: “We’ve had a lot of fun working with Andy Murray in developing him an iconic identity, and it’s exciting to see it launching at such a big event on the Tennis calendar.”

’77’ is a number imbued with significance for Murray: it was 77 years since a British man had won Wimbledon and he achieved the victory on the 7th day of the 7th month. 77 is also the name of Andy’s agency which manages his career, looks after his multiple business interests, and is currently looking to represent new sporting talent.

The new identity uses Andy’s initials, and incorporates the number 77. “We wanted to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ’77’,” explains Aesop design director, Dan Calderwood. “It’s simple and striking, with heraldic cues that echo his dominance on the court.”

Aesop Agency also developed a corporate identity for Andy’s management company Seventy Seven, which was launched in early 2014.

AESOP-AGENCY-IDENTITY-logo-design-ANDY-MURRAY-2

AESOP-AGENCY-IDENTITY-logo-design-ANDY MURRAY-3

AESOP-AGENCY-IDENTITY-logo-design-ANDY MURRAY-4

Aesop Agency
www.aesopagency.com

Tags: 7, 77, A, Aesop Agency, apparel design, Australian Open 2015, Dan Calderwood, geometric, identity design, logo design, M, Martin Grimer, seventy seven, tennis, Under Armour

SEE ALSO:

  • Aesop Create Identity for Andy Murray’s Mgt. Company
  • Aesop Unveils Brand Identity for Street-Food Outlet ‘Toastits’
  • Aesop Creates Logo and Packaging for ‘Oh Fudge!’
  • Government Branding: ‘Create Hong Kong’
  • Baxter and Bailey Brands ‘Brickworks’ Estate Agency
  • Identity Design for Advertising Agency, ‘Creature’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.