Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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SEAT Reveals Logo for New ‘CUPRA’ Sub-Brand

Spanish carmaker SEAT has revealed the logo design for its new CUPRA sub-brand. The CUPRA name, which is said to be a portmanteau of Cup Racing, has historically been used by SEAT to badge the more sports-orientated versions of its regular road cars. However, the Volkswagen Group-owned company last year decided to repackage and relaunch CUPRA […]
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Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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SomeOne Rebrands Car Sharing Start-Up, ‘Hiyacar’

SomeOne has created the logo and identity for Hiyacar, a relatively new car sharing brand in the UK that is being described as an “AirBnB for cars”. Forming part of the burgeoning peer-to-peer “sharing economy”, the online business launched in early 2016 and allows people to find, unlock and hire cars using just their smartphone; the […]
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Formula One Reveals All-New Logo Design

Formula One has officially revealed its new logo design. The unveiling took place this past weekend in Abu Dhabi, home of the final race of the 2017 season. The new mark, designed by London-based agency Wieden and Kennedy, replaces F1’s famous ‘flying one’, which has served as the brand’s visual trademark since its creation in 1994 […]
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