Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
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New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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Hyundai Reveals Name and Logo of All-New Electric Car

Hyundai has announced the name of its first dedicated electric vehicle due for launch in 2016: the Hyundai IONIQ. The new car will be made available with electric, hybrid, and plug-in hybrid powertrains – the first car from any manufacturer to package these three powertrain options in a single body type according to Hyundai. “The new car’s name references […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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The Heritage Motor Centre Reveals New Name and Logo

The Heritage Motor Centre, home to the British Motor Industry Heritage Trust, has announced a number of new changes. The world’s largest collection of historic British cars is re-branding the name of its venue at Gaydon to the British Motor Museum, and undertaking a major refurbishment of its Museum this winter as well as unveiling […]
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MV Agusta Unveils New Logo Design

MV Agusta has revealed an updated logo, with the Italian motorcycle maker officially unveiling the new design during the 2015 EICMA motorcycle show in Milan. The restyled badge will now also be accompanied by the tagline ‘Passion. Precisely Crafted’. 15 years after its first appearance, the all-new Brutale 800, claimed to be the “most beautiful […]
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DesignStudio Creates New Identity for Turo

Founded in 2009, San Francisco-based peer-to-peer car rental service RelayRides has just rebranded itself as Turo. The overhaul has been led by creative branding agency DesignStudio. Available in over 2,500 cities and 300 airports, Turo says it is a serious contender to traditional rental agencies and has ambitious plans for the future. “To reinforce how […]
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