GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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Vauxhall Reveals Name and Logo of New Concept Car

Vauxhall has revealed the name and badge of a new concept car that will make its official global debut at the 2016 Geneva Motor Show in March. The carmaker says the two-seater GT Concept continues a tradition of Vauxhall and Opel concepts, which started back in the mid-‘60s. “You will see both Vauxhall and Opel with fresh […]
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Kia Introduces New ‘DRIVE WISE’ Sub-Brand

Kia has launched a new sub-brand called ‘DRIVE WISE’ for its future autonomous driving technologies. The Korean carmaker recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030. Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas this week, Kia’s DRIVE WISE technologies are still under development. […]
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Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
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New York Auto Show Unveils New Logo, Brand Strategy

The New York International Automobile Show has launched a new logo and brand strategy, marking the most significant change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The 116-year-old New York City event, in 2016, runs from March 25 to April 3 at the Jacob K. […]
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Hyundai Reveals Name and Logo of All-New Electric Car

Hyundai has announced the name of its first dedicated electric vehicle due for launch in 2016: the Hyundai IONIQ. The new car will be made available with electric, hybrid, and plug-in hybrid powertrains – the first car from any manufacturer to package these three powertrain options in a single body type according to Hyundai. “The new car’s name references […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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