Siegel+Gale Unveils New Visual Identity for Cheetah Mobile

Global strategic branding firm Siegel+Gale has designed the new visual identity for Cheetah Mobile, a mobile internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest internet security software provider in China. Their portfolio […]
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Hootsuite Rebrands, Unveils New Logo Design

Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Siegel+Gale Creates New Brand Story and ID for NETGEAR

Global strategic branding firm Siegel+Gale has refreshed the brand identity for global networking company, NETGEAR. The refreshed brand aims to reflect simplicity by portraying its networking products as easy to use and deploy for consumers, business professionals and service providers. Siegel+Gale says it performed extensive global research and worked with NETGEAR to help articulate what […]
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Identity Design for IT Training Provider, ‘BIT Academy’

BIT Academy is an IT training centre located in Prishtina, the capital city of Kosovo. The centre offers and provides computer courses focused on network engineering, with a Cisco Certified Network Associate (CCNA) certification program forming the core of the institute’s curriculum. Design trio Berin Hasi, Granit Halili, and Pleurat Bytyqi, all from Kosovo, were […]
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Build Designs New iStock Identity

London-based agency Build has revealed a new identity design for iStockphoto, which is rebranding as simply iStock. A subsidiary of Getty Images, the well-known stock photo agency wants to shift from being just a photo library to becoming a provider of a broader and more complete range of artistic digital content; the .com era brand […]
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