Foursquare Unveils New Logo and App Design

Location-based social networking service Foursquare has previewed a redesign of its logo and original mobile app. The existing bouncing-ball logo has been replaced by a new pink-coloured “F” flag, while a revised typeface is rendered in a darker shade of blue. “Our logo is changing from the check-in checkmark to something representing the new Foursquare. […]
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Virgin Media Business Gets Major Brand Refresh

Virgin Media Business, the largest B2B Virgin branded business, has unveiled a refreshed brand strategy and new visual identity aimed at the world of business telecoms. The rebrand follows a deep-dive review of its market perceptions. While still holding onto the trademark red, the new visual identity introduces less traditional business colours to help it […]
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Siegel+Gale Unveils New Visual Identity for Cheetah Mobile

Global strategic branding firm Siegel+Gale has designed the new visual identity for Cheetah Mobile, a mobile internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest internet security software provider in China. Their portfolio […]
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Hootsuite Rebrands, Unveils New Logo Design

Social media management system Hootsuite has undergone a rebrand. “Our rebrand is about more than following the prevailing design trends of the day, but after five years, our logo was long overdue for a refresh. We looked to best-practice examples in our industry and beyond for inspiration,” said Ashley Jane Brookes, marketing lead for Hootsuite’s […]
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Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Siegel+Gale Creates New Brand Story and ID for NETGEAR

Global strategic branding firm Siegel+Gale has refreshed the brand identity for global networking company, NETGEAR. The refreshed brand aims to reflect simplicity by portraying its networking products as easy to use and deploy for consumers, business professionals and service providers. Siegel+Gale says it performed extensive global research and worked with NETGEAR to help articulate what […]
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