Pearlfisher Creates New Branding for Apartment Therapy

Pearlfisher New York has helped Apartment Therapy unite their brands with a new brand architecture and identity system. A popular online interior design blog, Apartment Therapy provides visitors with inspiration on all matters of the home. In the same vein, its sister blog, The Kitchn, is a hub for all those seeking ideas in the […]
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Google Overtakes Apple as ‘Most Valuable Brand’

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to […]
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Siegel+Gale Creates New Brand Story and ID for NETGEAR

Global strategic branding firm Siegel+Gale has refreshed the brand identity for global networking company, NETGEAR. The refreshed brand aims to reflect simplicity by portraying its networking products as easy to use and deploy for consumers, business professionals and service providers. Siegel+Gale says it performed extensive global research and worked with NETGEAR to help articulate what […]
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Identity Design for IT Training Provider, ‘BIT Academy’

BIT Academy is an IT training centre located in Prishtina, the capital city of Kosovo. The centre offers and provides computer courses focused on network engineering, with a Cisco Certified Network Associate (CCNA) certification program forming the core of the institute’s curriculum. Design trio Berin Hasi, Granit Halili, and Pleurat Bytyqi, all from Kosovo, were […]
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Build Designs New iStock Identity

London-based agency Build has revealed a new identity design for iStockphoto, which is rebranding as simply iStock. A subsidiary of Getty Images, the well-known stock photo agency wants to shift from being just a photo library to becoming a provider of a broader and more complete range of artistic digital content; the .com era brand […]
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Microsoft Search Engine ‘Bing’ Rolls Out New Identity

Hot on the heels of internet brands Yahoo and YouTube, Bing has unveiled a new logo design. The revised wordmark features a customised version of Microsoft’s corporate font Segoe. However, in ‘tribute’ to the Bing logo heritage, the identity still retains the lowercase ‘b’. The descender on the ‘g’ has been slightly modified to curve […]
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Yahoo has officially unveiled its new logo after showing 30 variations of the design over the course of the past month. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,” Kathy Savitt, Yahoo’s chief marketing officer, said in a blog post […]
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