Pentagram Creates ‘Utilitarian’ Identity for OpenView

Pentagram’s Natasha Jen and her team have developed a new brand strategy and identity for OpenView, a Boston-based venture capital firm that exclusively invests in emerging software companies. The designers worked with the company to develop everything from their brand positioning and tone of voice, to a new wordmark and custom fonts, to the website […]
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Xerox Unveils Conduent’s New Global Brand Identity

Xerox has announced the latest development in its plan to separate into two independent, publicly-traded companies – unveiling the global brand identity of Conduent, the soon-to-be dedicated business process services company. The famous printer and photocopier manufacturer has therefore revealed the typeface treatment and logo Conduent will be adopting after it officially separates on January 1, 2017. […]
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UKCloud Gets New Branding by Mr B & Friends

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table. UKCloud, which was formerly known as Skyscape Cloud Services, crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks […]
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StorageCraft Unveils New Logo Design

Computer backup and disaster recovery specialist StorageCraft Technology has announced it has completed its rebranding with the official unveiling of a new logo design. The rebranding, which also includes the launch of a new website, is the latest move by the company as it aims to extend its global reach since being acquired by TA Associates in January. “The new website, content branding […]
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Moving Brands Gives Magisto App New Look

Moving Brands has created a new logo and identity for Magisto, a web application and mobile app that is claimed to have over 80 million users across 137 countries. Originally launched in January 2012, the app uses a special kind of artificial intelligence dubbed “Emotion Sense Technology” to analyse, edit and produce raw photos and videos […]
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Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
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Instagram Reveals New Logo Design

Facebook-owned photo-sharing app Instagram has unveiled a new logo. The refreshed design is also accompanied by updated icons for its family of apps: Layout, Boomerang and Hyperlapse. While the new icon takes certain cues from its old friendly-looking, Polaroid-inspired camera icon, the new version adopts a cleaner, simpler look. However, the rainbow lives on, albeit […]
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