Food Lion Reveals New Corporate Logo Design

American grocery store chain Food Lion has unveiled its new logo and brand strategy. Founded as Food Town in 1957, in Salisbury, North Carolina, Food Lion currently serves more than 9 million customers each week. The logo reveal marks the beginning of a multi-year initiative that the company says will make shopping easier for customers […]
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PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
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Made Thought Rebrands Paper-Maker, G.F Smith

Paper company G.F Smith has unveiled a new visual identity and design direction developed in collaboration with London-based brand consultants Made Thought. The scope of work, spanning both print and digital communications, includes the creation of a new typeface and two new logomarks: a main identity, and a curator mark that aims to acknowledge G.F […]
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999 Launch Re-Brand for ‘Spark Energy’

Spark Energy is currently one of the UK’s fastest growing independent suppliers of gas and electricity, principally to the rental market. The Selkirk-based company signed a deal earlier this year with Morgan Stanley to buy direct from the wholesale markets, enabling them to go head-to-head with the UK’s ‘Big Six’ energy suppliers. 999 Design recently […]
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Pentagram Helps Rebrand Auction House Sotheby’s

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange. Pentagram’s Abbott Miller collaborated with Sotheby’s over a two-year period to help rebrand the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely […]
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Logo Design for Art Courier, ‘ARTRANS’

Taiwanese company ARTRANS provides delivery services for art products such as paintings and sculptures. When designing the business logo, Taipei-based creative agency Proad Identity wanted to stress dependability and to create an artistic tone. The designers took the letter “A” of the brand name as their starting point. Derived from the abstract art of Picasso, […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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