Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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Identity Design for Printing Company, ‘Penstripe’

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners. Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out […]
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Branding Design for Gift Shop, ‘Мастерская подарков’

Established in September of 2006, souvenir manufacturer Мастерская подарков is the creative workshop of graphic designer and carpenter Edward Udovichenko. The gift shop is situated in the Russian city of Stavropol and produces a range of handcrafted souvenirs that are made using mostly natural materials. Design duo Shamil Karim and Kristina Udovichenko, from Saint Petersburg, […]
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Identity Design for Digital Consultancy ‘Metronet’

Metronet is a digital marketing consultancy that delivers services such as SEO, PPC management, analytics tracking and web design to a wide range of clients. Norwegian creative agency Work in Progress was appointed by Metronet to design its logo. Lead graphic designer and Work in Progress co-founder Torgeir Hjetland took visual influence from early computer […]
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F3 Corporate Identity

F3 is a newly founded fashion company set up by three entrepreneurs with the aim of introducing international fashion brands into the Middle East through acquiring their franchising rights. Creative marketing agency Paragon was approached by F3 to create a distinctly minimalistic identity whose design would work well across a range of digital and analogue […]
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A.CAMPING Logo Renewal

A.CAMPING is a popular camping store in South Korea that sells tents and other outdoors products from brands such as Snow Peak and Coleman. The retail outfit recently underwent a major brand refresh courtesy of designer Jung Young Lee. The company approached Jung—currently a senior UI designer with S. Korean internet giant NHN—with a brief […]
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