Penguin Random House Reveals New Identity Design

Penguin Random House has introduced a new global brand identity, following the merger between the two companies last year that resulted in the creation of the biggest book publisher in the world. The new corporate wordmark, designed by Pentagram partner Michael Bierut, aims to underscore the importance of the written word to the company’s culture and […]
[READ MORE]

Food Lion Reveals New Corporate Logo Design

American grocery store chain Food Lion has unveiled its new logo and brand strategy. Founded as Food Town in 1957, in Salisbury, North Carolina, Food Lion currently serves more than 9 million customers each week. The logo reveal marks the beginning of a multi-year initiative that the company says will make shopping easier for customers […]
[READ MORE]

PayPal Gets Brand Refresh, Unveils New Logo Design

For the first time PayPal is unveiling a global brand platform and campaign. Called “The People Economy”, the campaign also includes a refreshed logo and identity design. The new logo has been designed with the help of Yves Béhar of industrial design and brand development firm fuseproject. “We focused on two key themes for design: […]
[READ MORE]

Made Thought Rebrands Paper-Maker, G.F Smith

Paper company G.F Smith has unveiled a new visual identity and design direction developed in collaboration with London-based brand consultants Made Thought. The scope of work, spanning both print and digital communications, includes the creation of a new typeface and two new logomarks: a main identity, and a curator mark that aims to acknowledge G.F […]
[READ MORE]

999 Launch Re-Brand for ‘Spark Energy’

Spark Energy is currently one of the UK’s fastest growing independent suppliers of gas and electricity, principally to the rental market. The Selkirk-based company signed a deal earlier this year with Morgan Stanley to buy direct from the wholesale markets, enabling them to go head-to-head with the UK’s ‘Big Six’ energy suppliers. 999 Design recently […]
[READ MORE]

Pentagram Helps Rebrand Auction House Sotheby’s

Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange. Pentagram’s Abbott Miller collaborated with Sotheby’s over a two-year period to help rebrand the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely […]
[READ MORE]

Logo Design for Art Courier, ‘ARTRANS’

Taiwanese company ARTRANS provides delivery services for art products such as paintings and sculptures. When designing the business logo, Taipei-based creative agency Proad Identity wanted to stress dependability and to create an artistic tone. The designers took the letter “A” of the brand name as their starting point. Derived from the abstract art of Picasso, […]
[READ MORE]