Greenspace Helps Shape ‘Anthology’ Property Brand

Anthology is a large-scale residential London property development company, backed by global asset management firm Oaktree Capital Management. In addition to a strategic and naming process, London-based creative consultancy Greenspace has created a master brand and visual identity system for the residential developer. The designers say the identity will evolve with each new development, alongside […]
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Pentagram Creates Identity for VC Firm – ‘First Round’

Pentagram’s Natasha Jen and her team have designed a new identity for venture capital firm, First Round Capital. The new identity launches as First Round celebrates its 10th anniversary this year. Avoiding typical VC imagery like financial symbols and growing trees, the logo adopts a simple line derived from the number “1,” inspired by the […]
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Thompson Brand Partners Rebrands Severfield

Thompson Brand Partners has completed the re-branding of Severfield, a structural steel group responsible for The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia among many other key landmark constructions. The re-brand follows a major strategic review aimed at reinforcing Severfield’s position as the UK’s No1 and delivering its future growth objectives. The […]
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Virgin Media Business Gets Major Brand Refresh

Virgin Media Business, the largest B2B Virgin branded business, has unveiled a refreshed brand strategy and new visual identity aimed at the world of business telecoms. The rebrand follows a deep-dive review of its market perceptions. While still holding onto the trademark red, the new visual identity introduces less traditional business colours to help it […]
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Siegel+Gale Unveils New Visual Identity for Cheetah Mobile

Global strategic branding firm Siegel+Gale has designed the new visual identity for Cheetah Mobile, a mobile internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest internet security software provider in China. Their portfolio […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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SomeOne Brands New Vodafone/Telefónica Tie-Up

Over the last few years Vodafone and Telefónica (O2) have been operating a network sharing agreement that allows each company to share the other party’s installation wherever practical. This has led to the formation of a new joint company – Cornerstone Telecommunications Infrastructure Ltd (CTIL). UK branding agency SomeOne were asked to create an identity […]
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